I have created a design school within the education institution I work for for the final project of the MA in Graphic Design I am studying. This design school would deliver a BA (Hons) in Graphic Communication & Interactive Media course, focusing on delivering industry-relevant creative skills and techniques. The course is a hybrid course that mixes graphic design principles with media applications. For the MA project, in addition to this branding solution for a design school, I have produced a course specification for the BA (Hons) course. I have taken inspiration from contemporary practice in tandem with modern and industry-led practices in visual communication. In tandem with these visual outcomes, the typeface featured in the course specification document and in this branding is a custom-crafted typeface of my devising. This typeface was inspired by the typeface Universal created as part of the Bauhaus. The typeface was created using a grid system developed from a grid system I have also evolved.
I first became aware of Stamford Diversity through working at my college institution when I was exploring external groups to collaborate with for a project to introduce my students to a live brief. Which I have now written and will be integrating into the course I lead from September 2023. They will create a motion graphic advertisement video to promote the Stamford Diversity Festival once a year.
In tandem with this, I also required a service to design for which makes an impact in the real world as part of the MA in Graphic Design I am studying towards. So I decided to redesign the logo and brand identity for the group as I felt the essence of the group needs to communicate more effectively the core values and aspirations, it strives to embed in the community. In addition to the new logo form, wordmark, and combination marks I have designed, I created a motion graphic advertisement video to promote the group. In this video, I incorporated the visual elements of the branding with the colour scheme I developed. With photography provided by Stamford Diversity, I have integrated all these elements into a motion graphic video to promote Stamford Diversity. Another reason for creating a motion graphic advertisement video was to provide inspiration and demonstrate the project requirements, which my students will be working on for Stamford Diversity from September. This self-initiated project I have conducted has been based on my strengths in visual communication. Self-initiated projects through my MA have effectively enhanced my skillset in areas of creativity which I want to refine. Unfortunately, the visual identity I have created will not be able to be used for the next Stamford Diversity Festival due to timing constraints. However, this project has enabled me to build upon my experience and development in branding and visual communication. This is an example and addition to my portfolio of work showcase how I can take an existing design, develop it, and bring the visual language to today's style and design application. I plan to utilise my abilities within the invention in my educational delivery. Through collaboration with Stamford Diversity as part of my full time role as a lecturer, I am now going to be part of the group to help encourage diversity, through my creative skillset.
Visual identity development
This project involved creating a contemporary branding solution for the architectural firm Design Principle Studio. I used the characters of the initials in the business name to create combination-mark and lettermark logomarks in conjunction with the type to create a brand identity. A complimentary colour scheme was established and applied to the logo to form the branding for the business. This project exemplifies how I create a range of compsheets before progressing to a logo design in a branding project.
Brand identity conception
Visual identity development
From integrating a collaborative project within my teaching delivery, I built a friendship with Joe and her partner Stu who approached me to develop a brand identity for Stu's business The Posh Property Co. They wanted a logo design which communicated the businesses primary service offerings which are fencing, roofing and property maintenance. From the initial brief, I knew a combination-mark logo design would best suit their needs. I was given some guidance for the colour scheme, of which I developed into the above branding. The logo and branding are to be applied to Stu's van, clothing and business materials. This to date has been one of the most enjoyable projects I have worked on and I am happy with the end result and look forward to future projects with the fantastic couple.
This is a custom letterform which I designed as part of my studies towards my MA in graphic design. The letterform had to incorporate the heritage and beginnings of the location I live in. This design was inspired by the name which my town originated from, which is Stony Ford. Due to the fords which were created to cross the rivers around my town, for trade and passage in and out of Stamford. I created this custom letterform using a grid system, and incorporated a colour scheme which could identify the elements within it.
This is a piece of work I did towards the MA in Graphic Design I am currently studying. The project was to design something which relates to the idea of 'noticing the ignored'. To which I chose to produce a poster design and social media posts for The Green Quarter in Stamford, Lincolnshire. This is a street in my local market town which has a series of three sustainable, ethical and plant-based businesses. Now that green issues and sustaining the environment has become more of an issue to the general public I decided to further promote The Green Quarter by producing this advertisement campaign for the three businesses. I used the symbolism of a mathematical quarter, together with a clean typeface, and complimentary colours which relate and symbolise the three businesses from their existing branding. This was to date the most enjoyable project I worked on for my MA and I'm looking further to my studies further refining my skillset in graphic design and my delivery within education.
Also supporting my progression is this project, a redesign of a local ethical and re-usable product business in my local area. After discussing my project with the shop owner, I sought feedback on what they required from a new brand identity. From a conversation I had with one of the owners, the primary colour, within the brand colour scheme I created was forged. The logo itself, which is an emblem design, encompasses the ethos behind he business. I housed an environment within a wicker basket in the form of shapes to communicate the positive action which can be establish by buying ethical and sustainable products. The location of the store was incorporated into the emblem design by the roads either side of the wicker basket. The handle of the wicker basket also represents a rainbow within the environment.
As part of the module, Application & Interactions, for my MA in Graphic Design, I was required to collaborate with a partner who I had a previous connection to. I chose to redesign the Green Group, which I am the Green Ambassador for which is a part of Inspire Education Group. The Green Group is made up of Staff who believe in sustainability and positive action towards sustaining the environment we live in. The group had little brand identity and I felt the groups message was important enough to visualise. I developed a range of concepts which I presented to the marketing team at Inspire Education Group. From their feedback on my initial concepts they felt the group needed a connection to Inspire Education Group. From the collaboration I incorporated the 'Inspire spark' symbol into my combination and logo-mark designs to connect the educational group to the Green Group.