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My Portfolio

Mile Tree pump clip visual

Mile Tree Brewery

Brand Identity &
Pump Clip Project

Logo development
Brand identity management
Colour scheme integration

I was initially contacted by Richard Matthews to design him a new logo for his brewery, as he felt like his branding was getting lost in the competitive market of craft ales. I set to work incorporating the landscape around the origins of the brewery into the combination-mark logo. Together we developed a logo which he felt communicated his breweries mantra to his target market in the craft ale sector.
He had a strong idea of what he wanted, and gave me great direction for developing his logo.
After the logo was approved, the project progressed to designing the first of a range of pump clips for the ales he brews. Again I incorporated the logo into the branding to form the pump clip for the first of his ales which will be served in pubs around my local area.

The Posh Property Co.

Logo creation
Brand identity conception
Visual identity development

From integrating a collaborative project within my teaching delivery, I built a friendship with Joe and her partner Stu who approached me to develop a brand identity for Stu's business The Posh Property Co. They wanted a logo design which communicated the businesses primary service offerings which are fencing, roofing and property maintenance. From the initial brief, I knew a combination-mark logo design would best suit their needs. I was given some guidance for the colour scheme, of which I developed into the above branding. The logo and branding are to be applied to Stu's van, clothing and business materials. This to date has been one of the most enjoyable projects I have worked on and I am happy with the end result and look forward to future projects with the fantastic couple.

Stamford
Green Quarter

Advertisement campaign towards my MA in Graphic Design

This is a piece of work I did towards the MA in Graphic Design I am currently studying. The project was to design something which relates to the idea of 'noticing the ignored'. To which I chose to produce a poster design and social media posts for The Green Quarter in Stamford, Lincolnshire. This is a street in my local market town which has a series of three sustainable, ethical and plant-based businesses. Now that green issues and sustaining the environment has become more of an issue to the general public I decided to further promote The Green Quarter by producing this advertisement campaign for the three businesses. I used the symbolism of a mathematical quarter, together with a clean typeface, and complimentary colours which relate and symbolise the three businesses from their existing branding. This was to date the most enjoyable project I worked on for my MA and I'm looking further to my studies further refining my skillset in graphic design and my delivery within education.

Balanced by Bowen logo

Balanced by Bowen

Logo design &
brand development

Logo creation
Brand identity development
Colour scheme integration

Lucy needed a new brand identity for her business Balanced by Bowen, which is a therapeutic relaxation, repair and renewal experience. She's based in the same town as me so it was great to be able to collaborate with a business so close to home. I went through a variety of concepts for her re-design, first exploring the heritage of Bowen, it's origins and trying to incorporate the heritage behind it.
My process of creating a range of comp sheets to present a range of ideas to her really worked with this project, and she was left spoilt for choice with designs.
Eventually, we decided to progress with this combination mark logo design, incorporating the hand position the therapist uses to work on the body.
This hand position is the same for each technique used in Bowen therapy, so I felt it was a strong route to go down.
The colour scheme chose for the brand identity is relaxed and subtle, which was the message she wanted her clients to receive. I chose colours which complimented each other, to represent her brand and ethos behind her business. The end result is this combination mark which spells the name of her business, visualises the key values in her service, and represents the technique she will use to relax, repair and renew your body.
Brother Nature logo

Brother Nature

Logo design development &
brand guideline document

Logo design
Brand guideline document creation
Colour scheme integration
Brand identity development

Leighton contacted me to create a new brand identity for his male grooming product range. He had a strong idea of what he wanted to achieve with his branding. The idea for the logo, representing a Ginkgo leaf from a Ginkgo tree was his own creation. Which I used in an illustration, in a circular design to encompass continuity within his, earthy sustainable design.
The colour scheme chose was eventually settled on after exploring a range of colour schemes. Together we settled for this earthy, yet refreshing scheme to present his branding to his target audience. I chose to use an illustration route, as he wanted a more organic look to his branding. Together we arrived at this design which he felt worked well for his business.

To tie the project all together I supplied Leighton with one of my brand-packs, which is a selection of files for print and screen use, in the correct file formats all together in a folder zipped up and shared with a client through my cloud platform.
Pushkar logo

Pushkar

Brand identity of a holiday resort

Logo design
Brand guideline document creation
Colour scheme integration

Pushkar is a holiday retreat in production in Portugal at the moment. The resort will offer a get away from busy life with yoga, food, relaxation & more. The original brief for this branding project was to incorporate a water lilly, & the sea which are key features of the resort. I kept the colour scheme fun and playful for this project, utilising complimentary colours of blue, yellow & green to form the basis of this branding project.
The combination-mark logo design replicates the motion of waves within the type of the logo in some of the variations, bringing relevance to the logo. I chose to use a dark blue colour for the key features of the logo, and use the other supporting colours to make up the branding for this project.
This project was a refreshing change, as it offered me a new medium of which to work to. Developing the branding from the ground up gave me plenty of scope for creativity.

Past work